Make sure your keyword optimization is well-balanced
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keyword research is done, it’s high time fitting the keywords into the website’s content. And it’s also the time to make use of a keyword density tool.
Sadly, upon choosing the keywords many newbie SEOs make mistakes. They stuff their content with lucrative keywords. As a result, the text becomes scarcely readable meta tags seo, and visitors are repelled from the website. What is more, search engines disapprove of this kind of cheating as well – they reject keyword stuffed content and may even ban the website.
To avoid the keyword stuffing mistake it is important to get to know the term “keyword density” and befriend a keyword density tool.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotes.
Keyword density is the number of keywords divided by the total number of words, multiplied by 100.
For example, you run into your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
To reduce manual routine, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and analyze the outcome. However, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - outil référencement. These days search engines are sophisticated enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Furthermore, there are other ranking factors that SEs take into account.
Summing it up, apply keyword density tool to every page of your website to make sure you don’t outdo 3% ratio.